Subway, carrying the daily lives of urban people, also promotes the possibility for each passenger to go somewhere in the city to obtain life nourishment.

 

Condensed the design of this dynamic identification into a 3-second audio-visual. Using the most intuitive sound effects, trains, windows and the hidden blank space in between. Symbolizing the subway running fast, driving the flow of information between people, and exchanging information and nourishment at a fixed point.

 

Divide the LOGO into lines, simulating the subway running, showing a feeling of stopping one by one when stopping, and adding changes to the window color, making blue and green interspersed appear, which further emphasizes the flow of information.

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Role: Art Director

Design Agency: Plan B

Motion Studio: Bito