XX Studio | Cathay Bank - Financial Health

Cathay Bank - Financial Health

Animation Short

YEAR

2024

CLIENT

Cathay Bank

STUDIO

27 Design

CREATOR

Hui Kai Su

ROLE

Director

財務健康不只是管理金錢，更關乎生活品質、財務信心，以及面對未來的安全感。這次與國泰世華銀行合作，我擔任《高財森學園》動畫影片的導演，希望透過生動有趣的視覺敘事，將複雜的金融知識轉化為簡單易懂、貼近日常生活的影像體驗。

透過一群個性鮮明的動物角色、活潑的動畫節奏與富有趣味的故事情境，讓抽象的理財概念變得親切而有趣。我希望這部作品不只是傳遞金融知識，更能透過充滿想像力的視覺語言，啟發觀眾重新思考自己的財務習慣，為未來建立更健康、穩健的財務基礎。

Financial health is more than managing money. It is about building confidence, developing healthy financial habits, and preparing for a more secure future. Collaborating with Cathay United Bank, I directed this animated film for 高財森學園, transforming complex financial concepts into an engaging and accessible visual experience.

Through a cast of expressive animal characters, vibrant animation, and playful storytelling, we brought everyday financial challenges to life. My goal was to move beyond conventional financial education, creating an entertaining and inspiring film that encourages audiences to rethink their financial habits and take meaningful steps toward a healthier financial future.

製作從 2D 角色設計出發，透過 Cinema 4D 進行 3D 建模，並結合帶有手繪質感的 2D 貼圖，在立體化的同時保留角色原有的可愛風格與插畫特色。最後使用 Maya 製作角色動畫，透過生動的肢體動作與表情，賦予每個角色鮮明的個性與生命力。

The production began with 2D character design, followed by 3D modeling in Cinema 4D. By incorporating hand-drawn-inspired textures, we preserved the playful charm of the original illustrations while bringing the characters into a three-dimensional world. The characters were then animated in Maya, bringing their unique personalities to life through expressive movements and lively performances.

15 sec Short Version

Concept Development 概念發展

影片結合簡潔的 3D 視覺風格與富有插畫感的 2D 質感，打造親切且充滿趣味的視覺世界。透過活潑的場景設計與生動的敘事，將抽象的財務觀念轉化為輕鬆易懂的視覺體驗，讓觀眾更容易理解並投入其中。

The film combines a clean, minimalist 3D aesthetic with playful 2D textures, creating a warm and approachable visual world. Through charming environments and engaging storytelling, complex financial concepts are transformed into an enjoyable and accessible experience.

故事方面，透過幽默的情境與角色互動，巧妙包裝財務觀念，使觀眾在觀看過程中自然理解關鍵訊息，而不會感到枯燥或壓迫感。

Through humorous scenarios and playful character interactions, the film seamlessly weaves financial concepts into an entertaining narrative. This lighthearted approach allows audiences to naturally absorb key messages, making financial education engaging and enjoyable rather than overwhelming.

Visual & Storytelling Development 視覺與敘事設計

Animation & Final Touches 動畫與最終潤飾

在動畫製作上，我們刻意營造輕快流暢的節奏，讓角色的動作自然且充滿生命力。同時，細緻調整 3D 動畫的光影與材質，使其與 2D 元素完美融合。最終，透過音效與配樂的搭配，進一步強化影片的情感層次，讓整體敘事更加生動有趣。

In animation production, we focused on creating a smooth and lively motion style, ensuring that character movements felt natural and full of energy. We also fine-tuned the lighting and textures in the 3D animation to seamlessly blend with the 2D elements. Finally, we enhanced the storytelling with carefully designed sound effects and music, adding emotional depth to make the film even more engaging.