New Year Couplet Calligraphy Competition
Key Visual Design
YEAR
2023
CLIENT
橫山書法藝術館
STUDIO
W/H Design Studio
CREATOR
Chien Hong Lin
ROLE
Director
The key visual is based on calligraphy created by a calligrapher, outlining the theme of the year's calligraphy competition. By borrowing the fluid and dynamic brushstrokes of cursive script, the imagery of a "dragon" is depicted through the strokes, serving as the core visual element. Though the dragon is not explicitly visible, its presence can be felt. Complemented by patterns of mist, the sensation of the dragon is further enhanced. Alternatively, the clouds can be interpreted as mountains in an ink painting, where the cursive script for "dragon" becomes swirling mist, blending two distinct images into one visual presentation.
橫山書法藝術館每年底皆會舉辦春聯書法比賽活動，邀請民眾共襄盛舉迎接新年。龍年的活動主視覺便以書法家題字「龍迎墨韻」為基底，勾勒出該年書法比賽的主題。
Title Test
The key visual is based on calligraphy created by a calligrapher, outlining the theme of the year's calligraphy competition. By borrowing the fluid and dynamic brushstrokes of cursive script, the imagery of a "dragon" is depicted through the strokes, serving as the core visual element.
Title Test
The key visual is based on calligraphy created by a calligrapher, outlining the theme of the year's calligraphy competition. By borrowing the fluid and dynamic brushstrokes of cursive script, the imagery of a "dragon" is depicted through the strokes, serving as the core visual element.
臨摹草書蜿蜒靈動的筆韻，繪製了「龍」字作為視覺主元素，讓畫面上雖不見真龍，但卻能感受到龍的氣息。最後佐以瀰漫的雲氣，讓字更顯出龍的氣場，或可將雲看作水墨畫作中的山石，此時「龍」字便成了繚繞霧靄，以一套視覺呈現兩種意象。
Full Credits