Ford - Welcome Animation
Branding Film
YEAR
2022
CLIENT
Ford
STUDIO
Fantasy
CREATOR
Hui Kai Su
ROLE
3D Motion Designer
為 Ford 旗下汽車品牌打造專屬 Logo 出場動畫，應用於車載數位介面之中。透過流暢柔和的動態、細膩的轉場與精緻的視覺細節，營造如觸感般柔軟且富有質感的視覺體驗，展現品牌優雅而洗鍊的數位美學。
We created a logo reveal animation for a Ford automotive brand, designed to be integrated into the vehicle’s digital interface. Through fluid motion, subtle transitions, and refined visual details, the animation conveys a sense of softness and tactile elegance, bringing a sophisticated and seamless experience to the brand’s digital presence.
動畫從幽暗的空間中展開，Logo 緩緩浮現，展露出如柔軟布料般細膩的表面紋理與觸感。隨著柔和光線逐漸照亮周圍環境，Logo 慢慢凝聚成形，最終流暢地轉化為簡潔俐落的平面標誌。
The animation begins as the logo slowly emerges from the shadows, revealing a soft, fabric-like surface with delicate textures. As a subtle glow gently illuminates the surrounding environment, the logo gradually takes shape before seamlessly transitioning into a refined, flat form.
Visual Exploration
Full Credits