Yi Chang - Flex Ideas Together
Logo Animation
YEAR
2024
CLIENT
StudioPros
STUDIO
XX Studio
CREATOR
Hui Kai Su
ROLE
Creative Director
受 StudioPros 邀請參與易昌塑膠布業的品牌重塑專案，我們透過動態設計賦予全新品牌識別生命力。延續「彈性，無限可能」的核心概念，以紡織的柔韌特性與編織結構為靈感，運用流動線條、交織紋理與形態轉換，展現品牌的靈活性、創新精神與無限可能。
Invited by StudioPros to collaborate on YICHANG's rebranding project, we brought the renewed brand identity to life through motion. Inspired by the concept “Flex Ideas Together,” the animation explores fluid lines, interwoven patterns, and dynamic transformations, reflecting the flexibility of textiles while expressing the brand's adaptability, innovation, and limitless possibilities.
因應當代社群媒體的多元展示需求，動態設計同時兼顧直式與橫式構圖，靈活適應不同平台與螢幕比例，確保品牌視覺與動態表現的一致性，展現更具延展性的數位品牌體驗。
Designed for today's evolving digital landscape, the animation adapts seamlessly to both portrait and landscape formats, ensuring a consistent visual identity and engaging motion experience across different social media platforms.
Full Credits