Golden Pin Design Award 2019
Opening Film
YEAR
2019
CLIENT
TDRI
STUDIO
Bito
CREATOR
Hui Kai Su
ROLE
Art Director, Designer Animator
延續 Bito 以聯合國永續發展目標（SDGs）為核心，呼籲設計社群積極回應環境危機的策展理念，我以藝術總監的角度出發，嘗試透過樂觀而富有想像力的視覺語言，重新詮釋永續議題的迫切性。
「Gala @ 23:59」象徵新一天曙光來臨前的最後一刻，將末日鐘倒數的緊迫感轉化為一場充滿希望與可能性的慶典。
在視覺敘事上，我以一隻藍色小鳥隱喻人類，承受著地球環境劇烈變遷所帶來的壓力。透過超現實的影像表現，讓作品在末日倒數的氛圍中提出一個值得深思的問題：當時間即將耗盡，設計師是否還有機會改變世界？
Inspired by Bito's vision of encouraging the design community to take urgent action toward sustainability through the United Nations Sustainable Development Goals (SDGs), I approached the art direction with a sense of optimism in the face of an impending environmental crisis.
The concept of “Gala @ 23:59” captures the final moment before a new dawn, transforming the urgency of a ticking doomsday clock into a celebration of hope and possibility.
Through surreal visual storytelling, I envisioned a blue bird as a metaphor for humanity, struggling under the pressure of Earth's dramatic environmental changes. As the clock approaches midnight, the film raises a compelling question: Can designers truly make a difference before time runs out?
聯合國永續發展目標（SDGs）為全人類描繪一個更美好、更永續的未來藍圖。17 項彼此緊密連結的目標，涵蓋貧窮、不平等、氣候變遷、環境惡化、和平與正義等全球共同面臨的挑戰，呼籲社會各界攜手合作，推動更公平且具有韌性的未來。
以 2030 年為實現目標的期限，SDGs 提醒我們，真正的永續轉型需要跨領域的共同努力，確保在邁向未來的過程中，不讓任何一個人掉隊。
The United Nations Sustainable Development Goals (SDGs) provide a shared blueprint for building a better and more sustainable future for all. Addressing global challenges such as poverty, inequality, climate change, environmental degradation, peace, and justice, the 17 interconnected goals call for collective action toward a more equitable and resilient world.
With 2030 as the target, the SDGs remind us that meaningful progress requires collaboration across every aspect of society, ensuring that no one is left behind.
Making of
影片大量運用逐格動畫，並透過 Adobe After Effects 建構 3D 空間場景。結合手繪動態、多層次影像合成與虛擬攝影機運動，將傳統動畫的細膩表現與數位製作的空間感融合，打造充滿想像力與視覺張力的超現實世界。
The film combines extensive frame-by-frame animation with 3D environments built in Adobe After Effects. Through hand-crafted movements, layered compositions, and dynamic camera work, we created a surreal visual world that blends the expressive quality of traditional animation with the depth and flexibility of digital production.
Character Design
Full Credits