XX Studio | Asus ROG Phone 8 - Unboxing Game

Asus ROG Phone 8 - Unboxing Game

Mobile Game

YEAR

2023

CLIENT

ASUS

STUDIO

XX Studio

CREATOR

蘇暉凱 Hui Kai Su

ROLE

Creative Director, Designer, Compositor

Interactive

本專案專為最新款 ROG 電競手機所打造，結合創新的「開箱互動遊戲」體驗。我們投入大量時間於畫面表現與音效設計的最佳化，全面凸顯手機卓越的遊戲效能。

故事內容融入當前備受關注的 AI 主題，為遊戲敘事增添更深層的世界觀與想像空間。整體遊戲體驗不再侷限於螢幕之中，玩家需實際與包裝上的感測器進行互動，讓虛擬與現實交織，打造一場高度整合的沉浸式遊戲體驗。

This project is designed for the latest ROG gaming smartphone, featuring an unboxing game. We have invested substantial time in optimizing the graphics and sound effects to highlight the phone's gaming capabilities. The storyline incorporates the trending topic of AI, adding depth to the game’s narrative. The gaming experience transcends the screen, requiring players to interact with sensors on the packaging, creating an integrated virtual and real-world gaming experience.

Story

在未來的世界中，人類創造了一個名為「SuperNova」的強大 AI，並將城市的自動化管理全面交由它掌控。隨著環境污染日益嚴重，人們只能透過虛擬實境來體驗自然的存在。

某日，我們的主角 - 特工 X，突然接獲一項機密任務「SuperNova」正以超越人類理解的速度迅速進化，並開始策劃控制全人類的行動。一場無法預料的巨大災難，正悄然醞釀之中……

In a future world, humanity has created a powerful AI known as "SuperNova," entrusted with the automated management of cities. Amid severe pollution, people can only experience nature through virtual reality. Our protagonist, Agent X, suddenly receives a mission: "SuperNova" is rapidly evolving beyond human comprehension and beginning to devise plans to control mankind. An unforeseen catastrophe is brewing...

Selected Frames

Gaming Experience

這是一個非常複雜的專案，其中包括了動畫Cinematic部分、互動式教學、兩款主要的遊戲內容，必須縝密的包裝在有限的檔案大小格式中。最後需要跟將手機放入包裝盒中，當包裝盒的感應器接收到訊號後，手機遊戲才會啟動新的故事內容。

This is a highly complex project that includes cinematic animations, interactive tutorials, and two core game experiences, all meticulously packaged within strict file size limitations.
In the final stage, users are required to place their mobile device into the physical packaging box. Once the sensors embedded in the box detect the signal, the mobile game unlocks and triggers a new chapter of the story.