Golden Pin Design Award 2019
Branding
YEAR
2019
CLIENT
TDRI
STUDIO
Bito
CREATOR
Hui Kai Su
ROLE
Art Director
「末日鐘已來到 23:59，而我們選擇在此刻慶祝！」
Gala @ 23:59 以樂觀與集體創造力重新詮釋永續議題的迫切性。頒獎典禮以聯合國 17 項永續發展目標（SDGs）為核心，呼籲設計產業重新思考自身在環境議題中的角色，以及設計如何成為推動永續未來的力量。
我們將象徵末日倒數的「23:59」轉化為充滿希望的慶典。午夜前的最後一分鐘，既代表危機迫在眉睫，也象徵嶄新曙光即將到來。我們選擇不以恐懼面對未知，而是透過創意與正向的力量，尋找改變的可能。
“The doomsday clock says 23:59. We see the time to celebrate!”
Gala @ 23:59 reimagines the urgency of sustainability through optimism and collective creativity. Inspired by the United Nations' 17 Sustainable Development Goals (SDGs), the award ceremony invites the design community to reflect on its role in addressing environmental challenges and its potential to shape a more sustainable future.
Transforming “23:59,” the symbolic final minute before doomsday, into a celebration of hope, the concept embraces the tension between an impending crisis and the promise of a new dawn. Rather than confronting the unknown with fear, we choose to explore the possibilities of change through creativity and positivity.
Peripheral Design
我們將 Gala @ 23:59 的視覺概念從數位影像延伸至實體媒介，涵蓋活動識別證、印刷品、刊物與包裝等周邊設計，讓整體視覺語彙貫穿活動的各個接觸點。
透過大膽的字體編排、鮮明的色彩與超現實圖像，與簡潔的黑白版面形成強烈對比。每項設計不僅延續活動的視覺識別，也讓日常物件成為傳遞創意概念的媒介，建構出兼具一致性與視覺張力的完整品牌體驗。
Extending the visual identity beyond the screen, we translated the concept of Gala @ 23:59 into a series of physical applications, including event credentials, printed materials, publications, and packaging.
Bold typography, vibrant colors, and surreal imagery create a striking contrast against minimalist black-and-white layouts. Each element carries the visual language of the event, transforming everyday objects into expressive extensions of its identity. Together, these applications establish a cohesive visual experience that connects the event's creative vision with the physical world.
我們將 Gala @ 23:59 的視覺識別延伸至實體舞台空間，透過大尺度字體、極簡幾何元素與動態影像，結合燈光及大型螢幕，打造具有整體感與視覺張力的頒獎典禮現場。
舞台視覺延續末日鐘的象徵概念，在時間的緊迫感與迎向未來的希望之間建立對比。透過數字、抽象圖形與色彩的動態變化，創造鮮明的視覺節奏，並以簡潔的字體編排搭配鮮豔的影像，為典禮注入活力與層次。
從開場視覺到各個獎項的頒發環節，動態設計隨著典禮流程靈活轉換，讓舞台、觀眾與整體品牌識別相互連結，形成一致且富有感染力的現場體驗。
Extending the visual identity of Gala @ 23:59 into the physical space, we transformed the award ceremony stage into an immersive visual environment. Oversized typography, minimalist geometric elements, and dynamic motion graphics were integrated with lighting and large-scale screens to create a cohesive spatial experience.
Inspired by the symbolism of the doomsday clock, the stage visuals explore the tension between urgency and hope. The interplay of numbers, abstract forms, and shifting colors establishes a distinctive visual rhythm, while the contrast between restrained typography and vibrant imagery brings energy to the ceremony.
From opening sequences to award presentations, the motion design adapts to different moments of the event, connecting the stage, audience, and overall visual identity into a unified experience.
Stage Design
Exhibition
延續 Gala @ 23:59 的永續核心概念，展覽透過極簡的空間語彙、金屬結構、反射材質與精準的燈光配置，將對未來的思考轉化為可親身感受的實體體驗，引導觀眾探索設計與環境永續之間的關係。
整體空間以黑白色調為基礎，讓展出作品成為視覺焦點，並透過發光文字、數位顯示與「23:59」的視覺符號，延續活動鮮明的識別系統。開放式展示結構與線性的空間配置建立清晰的參觀節奏，在保留每件作品獨立性的同時，營造一致且具有當代感的展覽氛圍。
Extending the concept of Gala @ 23:59 into an exhibition space, the design transforms the urgency of sustainability into a physical experience. Through minimalist architecture, reflective surfaces, and carefully orchestrated lighting, the exhibition creates a contemporary environment that encourages visitors to explore the relationship between design and the future of our planet.
A restrained black-and-white palette provides a neutral backdrop for the exhibited works, while illuminated typography, digital displays, and the recurring “23:59” motif reinforce the event's visual identity. The open display structures and linear spatial arrangement establish a clear visual rhythm, allowing individual works to stand out while maintaining a cohesive exhibition experience.
將活動視覺識別延伸至公共空間，透過大尺度字體、鮮明色彩與超現實圖像的組合，創造具有強烈視覺張力的環境設計。讓建築空間成為視覺敘事的一部分，並在不同場域中延續活動一致且鮮明的品牌形象。
The visual identity extends into public spaces through large-scale environmental graphics. Bold typography, vibrant colors, and surreal imagery create striking compositions that transform architectural surfaces into expressive visual experiences, reinforcing the event's identity across different environments.
Environment
Behind The Scenes
從前期創意討論、視覺開發到動畫製作與現場執行，這次專案集結了充滿熱情的設計師與藝術家。透過團隊間的密切合作與不斷嘗試，將創意概念逐步實現，打造出完整且具有感染力的視覺體驗。
From early creative discussions and visual development to animation production and on-site execution, this project brought together a passionate team of designers and artists. Through close collaboration and continuous experimentation, we transformed creative ideas into a cohesive visual experience.
Full Credits