2020 Vision Get Wild Award
Promotional Video
YEAR
2020
CLIENT
Vision Get Wild
STUDIO
Bito
CREATOR
Hui Kai
ROLE
Art Director, Designer
延伸 2020 放視大賞年度主視覺「Final Blow」的概念，這部開幕影片將設計創作的過程轉化為一場充滿熱血與想像力的視覺對決。對設計師而言，每一次創作都是全新的挑戰，不僅需要探索不同的視覺風格，更必須不斷突破既有框架，超越過去的自己。
故事透過兩股勢力不斷交鋒展開，雙方輪番使出各種充滿創意的視覺招式，從可愛插畫、未來科技風格到 3D 遊戲場景，以多元且強烈的視覺反差營造緊湊的對戰節奏。其中更將傳統中文字體轉化為雙方互嗆的視覺語言，結合動態設計呈現不同的語氣、情緒與衝突張力。
即使在最後一擊後分出勝負，勝利者也沒有喘息的機會，因為下一場挑戰即將到來。這場永不停歇的對決，象徵設計師在創作道路上持續探索、競爭與自我突破的精神。
Inspired by the theme of 2020 VisionGetWild, Final Blow, this opening film transforms the creative process into an intense and imaginative battle between two opposing forces. For designers, every project presents a new challenge—not only to explore different visual styles, but also to continuously push beyond their own creative boundaries.
The story unfolds through a series of escalating confrontations, with each side unleashing unexpected visual attacks across a wide range of aesthetics, from playful illustrations and futuristic graphics to immersive 3D gaming environments. Traditional Chinese typography is reimagined as a bold form of visual trash talk, using expressive motion graphics to convey the rhythm, attitude, and tension of each exchange.
Even after the final blow is delivered and a winner emerges, the battle is never truly over. Another challenge is already waiting, reflecting the endless cycle of experimentation, competition, and reinvention that defines the creative journey.
Storyboard
分鏡以瞬息萬變的影像編排為核心，藉由出其不意的場景切換、構圖重組與風格碰撞，堆疊層層推進的視覺攻勢，營造難以預測的對決氛圍。
The storyboard maps out a relentless succession of visual transformations, using abrupt shifts in composition, inventive transitions, and contrasting aesthetics to amplify the momentum and unpredictability of each confrontation.
Key Visual
主視覺以連續海報為概念，將充滿挑釁意味的嗆聲文字融入各種括號造型之中，透過大膽的字體編排與富有節奏感的構圖，呈現雙方互相較勁的張力，呼應「Final Blow」熱血且充滿競爭感的核心精神。
The key visual adopts a continuous poster concept, incorporating provocative phrases and playful trash talk into various bracket shapes. Through bold typography and dynamic compositions, the design captures the competitive energy and confrontational spirit of Final Blow.
Making of
Full Credits